EU AI Act

Ethics and Safety

The European Union law regulating artificial intelligence - the first comprehensive AI regulation in the world.

The EU AI Act classifies AI uses by risk. Unacceptable-risk uses like social scoring are banned. High-risk uses - hiring, credit, medical devices - face strict requirements. Lighter uses mainly need transparency, like disclosing chatbots and labeling AI-generated content.It matters directly for the Balkans: EU members apply it, candidate countries are aligning with it, and any company selling into the EU market must comply regardless of where it is based.