Deepfake

Ethics and Safety

AI-generated fake audio, images, or video that convincingly imitates real people saying or doing things they never did.

Deepfakes use generative AI to fabricate realistic media: a politician making a statement they never made, a celebrity in a video that never happened, or a cloned voice calling your family to ask for money.Detection is hard and getting harder. Healthy habits help: be skeptical of shocking clips, check whether reputable sources report the same thing, and know that scam calls can now clone voices from a few seconds of audio.